In an article for Managing IP, Dr Christian Meyer of Maiwald, in collaboration with Footprint Technologies, explains how a single process patent has had a significant impact on the German market for mobile foot measurement. The article highlights the crucial role that an early and well-thought-out IP strategy can play for AI and software start-ups — not only in protecting their own technology, but also in terms of market access, competitive positioning and long-term commercial success.
The focus is on the case of Footprint Technologies, whose AI-based solution uses smartphones for precise foot measurement. Maiwald supported the company with IP strategy, infringement assessment and the structuring of a market-shaping patent portfolio.
